Monthly Archives: March 2016

Why is the Title Important?

What’s in a title? Attraction! Interest! Engagement! You have a fairly vast subject to present. And everything leads to everything. At our presentation training events, you begin to understand that you old method of approaching presentations, data dumping, is death to the audience.

Your audience is like all humans these days; busier than busy. “Why should I spend my precious time with you?” they ask (subliminally). You better have a clear and solid answer if you want to capture their attention; if you want to be a success.  Presentation training will help you structure a strong message and hook their attention. We will teach you about the 4 A’s – a technique for engagement.

How is your presentation title?  In just 3-5 words, you are setting the direction of your short time together. You are giving them the ‘what’. But they also need the ‘why’.  Why will their time with you bring THEM more success?  A Presentation Training seminar can help you understand this hook.

So brainstorm titles. Have fun with it. Come up with at least five to choose from. Which one jumps out at you that will jump out at them as being a topic that they can’t do without?